Y? Use us

The problem for many organisations, large or small, is where to get strategic marketing expertise that you can trust at a price you can afford. Y?Marketing is a Nottingham based freelance consultancy committed to providing high quality, affordable marketing services with a 'strategic lens'. Headed by Yvonne Richardson with over 15 years experience in brand and business marketing within blue chip international companies. We have extensive experience in strategic marketing and innovation. Having worked across a diverse range of organisations from Healthcare to FMCG to Retail to deliver significant brand change and innovation,
we have expertise in:
- project management
- market research
- strategic marketing planning
- implementation of marketing plans
Experience has taught us that delivering inspired solutions which are commercial and actionable requires the deepest possible understanding of you and your customers' needs. We are committed to getting it right for you -your needs and expectations are central to our relationship so we take time to understand your issues and your business.
Our approach is to fully explore, provide clear direction and make it happen.

In partnership with our sister company, Photolink Creative Group we're able to call upon the wider resource of a specialist group of people: designers, copywriters, photographers, events experts and web specialists.
- Find out more about Photolink Creative Group

I have enjoyed over 15 years experience in brand planning and management. Before setting up Y?Marketing I worked as Global Marketing Manager and Global Brand Insight Manager for Boots Healthcare International. Prior to that I spent 5 years in a world leading research company (Millward Brown International) specialising in advertising research.
What drives me? To add value and make a difference. I like to ask questions and find answers. When it comes to fact finding no stone will be left unturned or detail overlooked. When it comes to imagining, my horizon is broad. I have my feet on the ground but an eye on the future. I also believe in keeping things simple and getting on with the job quickly and efficiently.

Quote Yvonne worked with my team in Boots on strategy and brand planning. Her wealth of experience on processes as well as a high level of insight into the skincare market has been invaluable to us. She fitted in seamlessly with the team, conducting market reviews across a number of categories and identifying new opportunities quote

Annabel Franks Head of Boots Brands

quote Thank you so much for your help in pulling the strategic review together, your support has been greatly appreciated and has helped us enormously. The sheer volume of data that you had to wade through was a full time job in its own right and the focus you were able to put in to this has ensured that we have got to where we are. quote

Ben Wallace Commercial Manager for Boots Baby